Korean cosmetics are characterized by innovation, effective ingredients, and complete skincare routines. This collection features all our Korean brands: authentic products carefully imported, formulas with trending ingredients like centella asiatica and niacinamide, natural extracts, and innovations in texture and presentation. If you're interested in what makes K-beauty different, this is your place to explore authentic and reliable products.
Relief Sun is a lightweight, creamy, organic sunscreen that's comfortable on the skin. Even with repeated applications, it's non-sticky and has a moisturizing finish like a light moisturizer. With 30% rice extract and fermented grain extracts, it provides hydration and nourishment to the skin. RRP: €19.95 Vol. 50 ml. Bestseller✨
Say goodbye to dark circles and rejuvenate your look with this powerful eye contour treatment formulated with plant-based retinol, bamboo extract, and black rice. Having a tired look due to dark circles or wrinkles makes us look older and our gaze appears dull and sad. Thanks to a powerful complex of antioxidants, this lightweight cream for the eye contour area softens wrinkles and increases skin elasticity and firmness. It is formulated with 0.5% bakuchiol (known as plant-based retinol) which stimulates collagen production and smooths wrinkles and fine lines. It also contains niacinamide and black rice extract, two antioxidants that reduce dark spots and hyperpigmentation, while providing luminosity to the eyes. Its silky and lightweight texture is quickly absorbed, providing a feeling of freshness and comfort, without leaving a sticky or greasy feeling. RRP: €20.95 Vol. 20 ml.
This eye serum helps reduce the appearance of wrinkles and fine lines around the eyes, where the skin is most sensitive, thanks to its perfect combination of ginseng and retinal. It also stimulates blood circulation and contains antioxidant properties while promoting collagen production and improving skin elasticity. RRP: €4.99 / €19.90 Vol. 10 ml. / 30 ml.
Beauty of Joseon Relief Sun: Aqua Fresh Rice + B5 SPF50 PA+++ is a lightweight sunscreen that combines broad spectrum sun protection with the moisturizing benefits of rice and vitamin B5. Formulated for all skin types, this sunscreen not only protects your skin from harmful UVA and UVB rays, but also keeps it hydrated and fresh all day long. · Vol. 50 ml. · RRP: €19.90
At Beauty of Joseon, they know very well that cleansing is the most important step in skincare. If neglected, skin impurities and sebum can accumulate in the pores, potentially causing skin inflammation. Therefore, this oil cleanser gently emulsifies and removes these impurities, ensuring a clean and fresh complexion. Thanks to its glycine soja oil composition, it effectively removes dirt, sebum, and makeup residue thanks to its gentle yet powerful cleansing properties. Enriched with ginseng seed oil, this cleansing oil has a subtle, calming aroma, transforming your skincare routine into a relaxing ritual. RRP: €21.90 Vol. 210 ml. Vegan · Cruelty free
Beauty of Joseon Apricot Blossom Exfoliating Gel is a gentle gel-like exfoliant made with natural hanbang (traditional Korean herbal medicine) ingredients for smoother, more radiant skin. Natural enzymes from apricot and apple extracts power this gentle exfoliating gel to remove dead skin cells that cause dullness, dull skin, excess sebum (oil), and clogged pores. RRP: €13.99 Vol. 100 ml. Vegan Cruelty free
Light on Serum by Beauty of Joseon is a brightening serum specially designed for sensitive skin thanks to its content of Centella Asiatica extract and Vitamin C as main ingredients. RRP: €21.95 Vol. 30 ml. Vegan · Cruelty free
Discover the power of Beauty of Joseon Glow Deep Serum , a brightening serum formulated with rice extract and alpha-arbutin. This treatment is designed to improve your skin's radiance, reduce the appearance of dark spots, and provide deep hydration. Its lightweight texture absorbs quickly, leaving your skin soft and radiant. Vol. 30 ml RRP: €19.80
Dr. Althea Pro Lab Resveratrol 345na Intensive Repair Cream is formulated with resveratrol, a powerful antioxidant that fights the signs of aging and promotes cell regeneration. Its light, smooth texture absorbs quickly, leaving skin hydrated and radiant. Ideal for mature or damaged skin, this cream helps improve skin elasticity and firmness while reducing the appearance of wrinkles and fine lines. Vol. 50 ml. RRP: €27.99
There are no more excuses for not using sun protection and wearing it all day long. This convenient and practical sunscreen in stick format is perfect for reapplying at any time. When we practice a sport or an outdoor activity, it is essential not only to protect ourselves from the sun, but also to reapply sunscreen every 2-3 hours, since sweat and humidity remove the protection. This sunscreen stick is easy to apply and leaves no residue or greasy feeling. It eliminates shine as it is matte, but moisturizes the skin and keeps it soft and comfortable all day long. You can apply the stick over your makeup without it being affected or cracked. In addition, it is designed so that it does not develop bacteria and always stays clean. RRP: €18.90 Vol. 18gr. Bestseller✨
An elasticity-enhancing moisturiser made with 95% natural ingredients and packed with anti-ageing benefits. Thanks to its star ingredient, Black Rice extract, it helps prevent signs of ageing by improving elasticity and firming the skin. This star ingredient protects the skin against free radicals and stimulates the growth of new skin cells. Vol. 50 ml. RRP: €24.99
Discover intense hydration and firming with Medicube Collagen Jelly Cream Medicube Collagen Jelly Cream is a gel cream formulated to improve skin elasticity and provide deep hydration. Thanks to its high concentration of collagen and its light, jelly-like texture, this cream absorbs quickly without a sticky feeling, leaving skin firm, smooth, and radiant. Ideal for all skin types, including sensitive skin. · Vol. 50ml. / 110 ml. · RRP: €17.95 / €25.85
