Shampoo from the Korean brand Moev, formulated around Annurcatin, its proprietary complex that combines Annurca apple extract—an Italian variety rich in polyphenols, including procyanidin B2—with biotin (vitamin B7). The formula is completed with caffeine, niacinamide, and amino acids, and is aimed at scalp care and those who notice thin or limp hair.It lathers easily and rinses off without leaving any residue, with a fresh scent of apple, eucalyptus, and freesia. It is the first step of the wash and is completed with the Annurcatin Treatment from the same line. 300 ml format.

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Shampoo from the Korean brand Moev formulated around Annurcatin, its proprietary complex that combines Annurca apple extract—an Italian variety rich in polyphenols, including procyanidin B2—with biotin (vitamin B7). The formula is completed with caffeine, niacinamide, and amino acids, and is aimed at scalp care and those who notice thin or limp hair.It lathers easily and rinses off without leaving residue, with a fresh scent of apple, eucalyptus, and freesia. It is the first step in the washing process and is completed with the Annurcatin Treatment from the same line. Large 525 ml size, the most cost-effective option for those who already use it daily or for family use.

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Moev rinse-off hair treatment, the mask that completes the Annurcatin line. It combines the Annurcatin complex—Annurca apple extract with procyanidin B2 and biotin—with amino acids, hydrolyzed silk, collagen and keratin, and argan oil to treat damaged hair from the cuticle.Its gel-cream texture spreads easily through damp hair and rinses out without leaving a heavy feeling or residue, so a small amount per application is sufficient. It is applied after shampooing, left on for three to five minutes, and rinsed out. 200 ml format.

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